Succeesful Real Estate Lead Generation Is In The Doing

The real estate technology website Inman recently published an article by Marc Davison of 1000watt on the use of video when selling a home. In it, Davison dives into the benefits and drawbacks of this medium, and explores the reasons for both. A topic that is often on our mind, it offers an excellent impetus to discuss this ever growing tool.

In the quest to offer more efficient and helpful services to clients, Realtors are consistently on the search for newer and better tools. For years, photos have been the go-to medium by which to market a property. The emphasis, over time, grew to demand higher quality and more artfully arranged images, the better to display a home’s traits.

But with the availability of high quality video cameras increasing and the price tag lowering, it appears that video is poised to become the next big thing. This is, for many reasons, a good thing for consumers and Realtors alike. After all, it will allow sellers to more realisticly advertise their home, and allow buyers to gain a better understanding of each property- cutting down on valuable time spent seeing or showing homes that may never have been a good fit.

But in the rush to adopt new technologies like video, it’s incredibly important to take a step back and remember that quality is still the most important factor, much as it is in photography.

Websites like YouTube and Vimeo offer a chance to seamlessly upload any amount of video to the internet. But simply being able to do this doesn’t make it a good idea- it’s safe to say that quality trumps quantity every time, at least when it comes to video.

So, if selling a home, what steps ought you take to ensure a quality product? We always advise hiring professionals. Whether photographers or videographers, it’s important to allow experts to help accurately capture the desired feeling. An iPhone is no longer good enough- a high definition camera is what you ought to shoot for. The same goes for lighting- turning an overhead light on is definitely not sufficient! Professional lighting makes all the difference between a bad video and an amazing one.

As technology progresses, it’s important to remember that having access to a tool and being able to create high quality materials with that tool are two very different things. In short: if you can’t do it perfectly, wait until you can.

Andy Asbury


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