What Is a Real Estate CRM?

Best Real Estate CRM ? If you are in real estate marketing and sales, you have probably heard the term Real Estate CRM. Do you know what a CRM is and how to use one to make your business more profitable ?

A CRM is simply a piece of software that is designed specifically for Customer Relationship Management. CRM software made for realty professionals usually includes a heavy reliance on email autoresponder marketing techniques to keep in touch and nurture your relationship with leads, clients, and potential return clients.

Ask any high performing agent exactly what their go-to-must-have-can’t-live-without tool would be, and odds are they’ll state a terrific realestate CRM. The one problem is there are so many available on industry which it is difficult to understand which could be your ideal.

To assist you pick, we looked over more than 20 realestate customer relationship management approaches (CRMs) available now, weeded from the under-performing, and picked the seven most useful options that top actors must look into.

Our top selections? We’ve ranked every one over the ten factors which matter most to realestate representatives. Have a peek and discover that CRM is ideal for the industry.

Here’s a glance at our best seven property CRMs:

real estate CRMs

Using a CRM package usually starts with a lead capture website. While there is an art and science to lead capture, the basic process consists of offering a website visitor something of value in return for their contact information. The item of value may be a free report such as a digital download, a book, or access to an MLS home search tool so buyers can search for properties.

Once a lead makes contact with an agent, the CRM is configured to keep in touch using autoresponders, also called email drip campaigns. A series of emails can be written in advance and sent to leads in a fixed sequence to nurture their relationship with the agent and build trust.

Top 10 best real estate CRM:

  • Base CRM
  • Insightly CRM
  • Zoho CRM
  • Less Annoying CRM
  • Salesforce Sales Cloud Lightning Professional
  • Pipedrive CRM
  • Oracle NetSuite OneWorld
  • Bitrix24 CRM
  • Bpm’online CRM
  • Apptivo CRM

best real estate CRM

We evaluated each one of those real estate CRMs on important factors such as priceand quality of dashboard, learning curve, marketing automation, SMS capabilities, analytics, and client care.

Each CRM that made our list did so because they offer a exceptional value to real estate agents, they are designed specifically for your real estate business, and we’ve had an chance to take a personal tour of each platform and kick the tires a bit, and can say from experience that they are a fantastic alternative to get a real estate agent.

Here is our overall perception of the features of each CRM:

real estate CRMs

At some point during the process, calls to action are conveyed to the lead to help convert their email contact, which is less personal, into a phone call, which is more likely to result in a sale. Agents who receive a phone call from such a qualified lead should be able to escalate the relationship into a face to face meeting and/or buyers agreement to begin the real estate search process.

From the agent’s perspective, a real estate CRM consists of not only the software to automate the lead nurturing process, but the content in the emails that does the heavy lifting of developing the relationship. The agent typically receives regular updates from the software about the leads being captured into the system, as well as tasks that need to be performed by the agent that cannot be automated.

For example, studies have shown that a phone call during the process (perhaps one that comes after an automated email message that tells a lead to expect a call the next day) greatly enhance the lead conversion rates. The bottom line is that the success rate of marketing using a CRM always comes from blend of sales automations technology, human-written content, and well-placed follow-ups and calls to action during the sales process. A well-designed real estate CRM can boost the conversion rates and sales numbers for real estate agents dramatically.

Kevin Harper











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